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      <a class="brand-logo-link" href="https://www.bikebike.ca/" style="color:#0e8ac4 !important;"><img class="brand-logo" src="https://images.squarespace-cdn.com/content/v1/5effa74e0414060b9b1174c3/1600453639416-QQFQMLH8LFD8B5E3OUVS/BikeBike-Logo-03.png" height="110" alt="BikeBike" style="font-size:.5833333333333334em;display:block;border:0;text-decoration:none;line-height:0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;color:#8e7e66;height:auto;max-height:110px;max-width:100%;width:auto;"></a>
    
  
  

      
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      <p style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span data-letter-spacing="3" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.2em;">11.28.2025</span></p>
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    <td valign="top" class="section-text-area section-content-cell padding-mobile-both" style="padding-top:11px;padding-right:44px;padding-bottom:11px;padding-left:44px;color:#000;background-color:transparent;">
      <h2 style="color:inherit;margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:2.953125em;mso-line-height-alt:2.953125em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:-.01em;text-align:center;">this is your brain on<br>BLACK FRIDAY</h2>
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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span data-letter-spacing="3" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.2em;">black friday isn’t about helping you. it’s about fleecing you of your heard earned, and hurts your community in the process</span></p><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;height:1.618em;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></p>
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            <td align="left" valign="center" class="section-image-cell section-content-cell" data-aspect="ORIGINAL" style="padding:0;">
              <a class="image-link section-hoverable-image" href="https://news-layouts.squarespace.com/hicks-products/tan-skirt" style="color:#0e8ac4 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/5a67952ff9a61e4381d21698/523422fb-58ab-4999-a1b3-a97e98a7bb8e/Stocksy_txp1ad83d56wmf300_OriginalDelivery_1638807.jpg?content-type=image%2Fjpeg&amp;format=750w" width="594" alt="" style="font-size:.5833333333333334em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>

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<h3 class="section-item-title" style="color:inherit;font-weight:400;line-height:1.25em;font-size:1.96875em;mso-line-height-alt:1.96875em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;margin:0 0 11px 0;"><a class="title-link" href="https://news-layouts.squarespace.com/hicks-products/tan-skirt" style="color:#000;text-decoration:none;">it was suppose to fit</a></h3>





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              <a class="image-link section-hoverable-image" href="https://news-layouts.squarespace.com/hicks-products/brown-coat" style="color:#0e8ac4 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/v1/5a67952ff9a61e4381d21698/1692728881344-TFQXQ9U89LL2JLY7TU2O/Stocksy_txp1ad83d56wmf300_OriginalDelivery_1638809.jpg?format=750w" width="594" alt="" style="font-size:.5833333333333334em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>

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            <td align="left" valign="center" class="section-text-area section-text-cell section-content-cell" style="padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;color:#000;">
              
<h3 class="section-item-title" style="color:inherit;font-weight:400;line-height:1.25em;font-size:1.96875em;mso-line-height-alt:1.96875em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;margin:0 0 11px 0;"><a class="title-link" href="https://news-layouts.squarespace.com/hicks-products/brown-coat" style="color:#000;text-decoration:none;">it doesn’t fit</a></h3>





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              <a class="image-link section-hoverable-image" href="https://news-layouts.squarespace.com/hicks-products/white-blouse" style="color:#0e8ac4 !important;text-decoration:none;"><img class="section-scaleable-image" src="https://images.squarespace-cdn.com/content/v1/5a67952ff9a61e4381d21698/1692729047660-17V7Z1XYT6UBG3V08UQQ/Stocksy_txp1ad83d56wmf300_OriginalDelivery_1638827.jpg?format=750w" width="594" alt="" style="font-size:.5833333333333334em;display:block;border:0;text-decoration:none;line-height:0;background-color:transparent;font-weight:normal;height:auto;width:100%;max-width:100%;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"></a>

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            <td align="left" valign="center" class="section-text-area section-text-cell section-content-cell" style="padding-top:22px;padding-right:22px;padding-bottom:22px;padding-left:22px;color:#000;">
              
<h3 class="section-item-title" style="color:inherit;font-weight:400;line-height:1.25em;font-size:1.96875em;mso-line-height-alt:1.96875em;margin-top:0;margin-bottom:0;font-family:Palatino, Palladio, Baskerville, 'Nimbus Roman No9 L', Garamond, 'Century Schoolbook', serif;letter-spacing:0em;margin:0 0 11px 0;"><a class="title-link" href="https://news-layouts.squarespace.com/hicks-products/white-blouse" style="color:#000;text-decoration:none;">what a waste of money</a></h3>





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<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" bgcolor="transparent" class="text-section section-content">
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      <p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">Black Friday/Cyber Monday is really hard on most small businesses.</span></p><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">Small, local, independent retailers cannot compete against the Malwarts and Amazons at the best of times and made-up American necro-consumerism events like BlackFriday and CyberMonday prey on your lizard brain’s most basic instincts, tweaking you to think you need to buy stuff you probably don’t, on a “deal” that is often not a deal at all, with money you might not even have right now.</span></p><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">And while we’re here, remember, this corrosive weekend of hyper consumerism is an American construct that has nothing to do with Canadian culture or our shared national values. </span></p><p style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><span data-letter-spacing="4" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.30000000000000004em;">*****</span></p><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">What media rarely reports on is how rough things are for small businesses, and getting rougher as affordability challenges take its toll on everyone, including small business owners who are intimately invested into their communities. </span></p><p style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""><strong><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">DYK that $0.67 of every dollar you spend at an local retailer stays in your community and that small businesses donate 250% more than big box businesses to local nonprofits and community causes.</span></strong></p><p style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;text-align:center;" class=""> * * * * *</p><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">At BikeBike, we believe in buying quality things from real humans who actually care about what they make, fix, and send back out into the world. When you shop small, you’re not just ticking a box—you’re keeping craft alive, supporting the folks who keep your daily ride rolling, and investing in a community that shows up for you. </span></p><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">And just a reminder: We always have items on sale. The best deals we offer are always here in store - not online - because we want those of you who do pop by our physical shop to always get the best. While we never do a blowout-style mega sale, we are always putting certain items on sale.  </span></p><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">Most importantly, we love catching up with you and hearing how things are going in your life. That’s why we opened - to be here to facilitate your bicycle lifestyle - and to support our local community.</span></p><p class="" style="color:inherit;font-size:.875em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><span data-letter-spacing="2" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;letter-spacing:0.1em;">Thanks for reading. See you soon - we hope!</span></p>
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